If you try reaching everybody,
you’ll reach nobody.

Who’s your audience?

The answer is not “everybody”.

The answer will be a sub-set of everybody. And the more defined your sub-set, the more successfully you can connect with the living, breathing people who you want to be reaching.

Knowing your audience means you can employ the appropriate tone, include the most relevant content and be smart in how you deliver your message.

So, who’s your audience?